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The total package: loyalty marketing in the world of consumer packaged goods (CPG).

Authors: Kelly Hlavinka, Colloquy, and Leopoldo Gomez, GomezLee Marketing Journal of Consumer Marketing

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CPG Talk: Do You Really Want A Relationship With Your Beverage Brand?

Authors: Kelly Hlavinka, Director COLLOQUY, and Leopoldo Gomez, President GomezLee Marketing

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